Cancer Research UK says that it has become essential to introduce plain packaging, banning cigarette machine sales and to checkout displays for tobacco marketing as more and more youngsters inclined to smoking. The UK government is considering the measures suggested by the charity.
According to Cancer Research UK, its lobbying has been renewed after Stirling University research report that showed a considerable influence of tobacco marketing on teens. The study showed that almost half of teenagers knew about the checkout marketing.
The researchers noted that the possibility of a youngster to be inclined to smoking increased up to 35 percent for every brand they knew about.
The study was based on an analysis of previous studies and it also identified that if packs were removed from checkouts, it cut brand impression more that 80%.
Professor Gerard Hastings, who led the study, says that point-of-sale displays have got more importance after banning tobacco advertising.
“They are still exploiting teens and these teens can never be truly protected as long as long marketing and promotion of the tobacco is not banned in all its forms.”
Jean King, a researcher from Cancer Researcher UK says, “We have been trying again and again for introducing smoke-free laws and to declare it illegal to sell cigarettes under 18’s, but we haven’t succeeded yet.”
The UK government is currently thinking to tighten up tobacco sale laws in UK, Wales and Northern Ireland.
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