Menthol levels in cigarettes are deliberately changed by the cigarette companies according to their marketing strategies. Researchers at the Harvard School of Public Health showed that cigarette companies were marketing milder menthol brands to the young smokers and higher levels to lifelong adult smokers.

In their study, the researchers reviewed cigarette industry documents and strategic plans for menthol products.

The researchers found that the tobacco companies conducted researches regarding menthol levels to aim specific groups for boosting their sales. They marketed milder brands to appeal younger smokers for this specific purpose.

continue reading Cigarette makers are strategically using menthol brands to lure young smokers, researchers found

WASHINGTON, June 11 – Reckon yourself a decade older than your real age if you smoke. The chances of death of a 55-year-old smoker are almost same to 65-year-old person who doesn’t smoke. These are the suggestions of newly published charts that were aimed to present some of American people’s biggest health risks.

The concept of risk is difficult to understand as it assimilates math and emotion. People are often flooded with challenging warnings of health risks.

“How big the risk is and how does it compare with other risks, these are the questions that must be addressed in useful messages about health risks.” Dr. Lisa Schwartz of the Veterans Affairs Medical Center in White River Junction, Vt. stated.

continue reading Smoking: the biggest health danger, death risk chart suggests smokers must beware